A Guide Magazine is devoted to the quality and power of creativity, searching for pioneers and protagonists well beyond current lifestyle trends. The magazine centers on historical as well as on present day success stories of creative minds and companies that have evolved over generations. The common denominator is the combination of tradition and innovation, of passed-on knowledge and contemporary interpretation, of entrepreneurial spirit and grown (family) structures.
The magazine not only stands for creative contents but also for an innovative concept in the form of a magazine-in-a-magazine product. Every issue contains a removable city guide, exploring the top spots of a city or region.